Four years designing products, building design systems, and scaling teams from startup to multi-product environments.

Process

1. 01
   Talk to real users
   Interviews and surveys before pixels. The insight that matters is usually the one nobody asked for.
2. 02
   Define the problem
   Turn scattered frustrations into one sentence worth solving.
3. 03
   Design in high fidelity
   Real content, real hierarchy, early. It surfaces what wireframes hide.
4. 04
   Test, then refine
   Put it in front of the people it's for, and let their reactions rewrite the interface.