Three years of stripping the 'software' out of software - making complicated systems feel like less technology, more like common sense.

Process

1. 01
   Talk to real users
   Interviews and surveys before pixels. The insight that matters is usually the one nobody asked for.
2. 02
   Define the problem
   Turn scattered frustrations into one sentence worth solving.
3. 03
   Design in high fidelity
   Real content, real hierarchy, early. It surfaces what wireframes hide.
4. 04
   Test, then refine
   Put it in front of the people it's for, and let their reactions rewrite the interface.