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Thoughts on design, out loud

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Design thinking, career reflections, and the occasional pointed opinion — all originally published on Medium.

I Almost Quit Design. Medium

In July, I was let go from my job. This is what happened after.

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The Designer's Paradox: Why Balancing Creative and Corporate Product Design Is Nearly Impossible Medium

I've spent time on both sides of the design world — enough to notice something peculiar. When I interview at a creative agency, they ask me one kind of question. At a corporate company, an entirely different one.

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Safaricom's My One App Is a Disaster Dressed Up as Innovation Medium

On April 2, 2026, Safaricom took the stage at the Decode 4.0 developer summit in Nairobi and announced the My One App — a unified super app. Here's why it doesn't work.

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Everything You Know About UX Is Probably Wrong Medium

When I picked up Nick de Voil's "User Experience Foundations," I expected another design textbook. Dry, comprehensive, and slightly too academic. I was wrong.

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Users Don't Want More Features, They Want Fewer Decisions Medium

I've been using my apps more intentionally lately. Every feature, every button I interact with, I overthink it. Here's what that taught me about designing for other people.

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Designing for Real Impact: UX Lessons From Building Products Still in Development Medium

Most design articles showcase polished products that have already launched. But the truth is, most of us spend our time working on products that aren't finished yet.

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I Failed My UX Interview Because I Couldn't Be Specific. Here's How I Fixed That. Medium

The feedback stung. But it was exactly what I needed.

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Yesterday, I Got the Job Offer, After 8 Months of Doubt Medium

A personal update reflecting on my job-hunting journey, self-doubt, and resilience over eight months. Sharing this for anyone in the middle of their own search.

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What It Really Takes To Build a Startup in Africa Medium

Two years. Countless lessons. One dream still alive.

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